Breeders who participate in Breeder of Merit (BoM) are breeders who have gone above and beyond on health issues, temperament, and genetic screening, as well as to the individual care and placement of puppies in responsible homes. Becoming a Breeder of Merit allows you to gain access to the following benefits:

Registration applications and certificates featuring your special designation as a Breeder of Merit.

Prime placement of AKC Marketplace listings. Your litters and profile will appear first within AKC Marketplace search results. This favorable positioning will get your puppies seen by even more puppy buyers.
Badge within your profile for BoM that shows puppy buyers that you care about the well-being and health of your puppies.
Puppies bred by Breeders of Merit are eligible for 30 days of pet health insurance included with registration at no additional cost and 10% discount on annual policy through AKC Pet Insurance.
Breed-specific web banners to proudly promote involvement in the program
AKC Breeders can join the AKC Breeder Rewards Program and earn rewards while working toward full litter registration.

Exclusive 33% discount on 25 count boxes of AKC Reunitesm microchips (Microchips with prepaid enrollments not included).

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Breeders who participate in the AKC Bred with H.E.A.R.T. (BWH) program pledge to uphold the program values of health, education, accountability, responsibility, and tradition. Joining the Bred with H.E.A.R.T Program allows you to gain access to the following benefits:

Prime placement of AKC Marketplace listings. Your litters and profile will appear first within AKC Marketplace search results. This favorable positioning will get your puppies seen by even more puppy buyers.
Badge within your profile for BWH that shows puppy buyers that you care about the well-being and health of your puppies.
Puppies bred by Bred with H.E.A.R.T. breeders are eligible for discounts through AKC Pet Insurance.
Discounts on litter registration and microchips.

An electronic, printable certificate to display as your proof of membership.
Cost-efficient pet recovery services.
Bred with H.E.A.R.T. logo on AKC Puppy Folders. Learn more.